Mr Blundell is an economist and the bendlets resemble supply and demand curves. He added deer to a chief because they can be found on his land in West Virginia. His motto also resembles that of the State. The crest has a hand, made invisible within a black silk glove, which holds a pin. This contains three allusions: Adam Smith’s invisible hand, silk (as in the silk towns of Congleton and Macclesfield, where Mr Blundell was born and educated), and the pin-making factory in chapter one of The Wreath of Nations. The badge is a liberty bell and the colours are the livery of Southport Football Club.